Archive for March, 2010

Google could be adding mortgage info soon

Wednesday, March 31st, 2010

LendingTree believes that Google is planning to launch the service in late August or early September–basically now–according to the complaint. Google is supposedly going to offer mortgage information and even quotes for home loans. You can already search for home listings on Google Maps, so this would perhaps make an interesting addition.

The New York Times noticed a lawsuit pending between LendingTree, an online mortgage quote service, and a company called Mortech, which helps LendingTree run its site. The connection to Google is that apparently, Mortech is gearing up to sell that technology to Google, which LendingTree thinks is a breach of the deal between Mortech and LendingTree.

Add Google Mortgage to the list of potential services that might soon appear on Google’s Web site.

Google played it coy, telling the Times that “we are currently working on a small ad unit test that will run against a limited number of mortgage-related search queries in the U.S.”

(Credit:
Screenshot by Tom Krazit/CNET)

Could Google be adding mortgage information to its real-estate search pages?

The Cliq Motorola’s first Android phone

Tuesday, March 30th, 2010

Motorola Cliq photos

On Thursday morning, Motorola officially introduced its first Google Android device: the Motorola Cliq. The announcement was made by Motorola’s co-CEO Sanjay Jha at the Mobilize 09 conference here in San Francisco, who was later joined by Cole Brodman, T-Mobile’s chief technology and information officer, to show off the Cliq.

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Long-rumored as the Morrison, the Motorola Cliq will be available from T-Mobile later this fall, just in time for the holidays, but pricing was not revealed during its introduction. T-Mobile will offer the phone in two colors: titanium or winter white, and it will be sold worldwide in 2010 as the Motorola Dext. Unfortunately, Motorola did not unveil the Sholes but did say that it would announce a second Android phone in the coming weeks.

The phone will run Android 1.5 Cupcake and offer access to Google’s various services, including Google Maps with Street View, Google Voice Search, Picasa, and GTalk. The smartphone supports a number e-mail clients, such as Yahoo, Windows Live, and other POP3 and IMAP services, and syncs with Microsoft Exchange, including calendar. The QuickOffice Suite is also onboard for document viewing.

Motorola Cliq

The Cliq measures 4.49 inches tall by 2.28 inches wide by 0.62 inch thick and weighs 5.6 ounces. It features a 3.1-inch HVGA touch screen with a 320×480 pixel resolution and has a slide-out QWERTY keyboard as well as a soft keyboard. It’s also equipped with a 3.5 millimeter headphone jack.

Motoblur is certainly nice in that it brings together all your information, much like Palm’s Synergy feature, but it’ll be interesting to see the real-life user experience of it. Will it be really useful to have all that data on your home screen or will it just be a jumbled mess? Also, while the specs are good enough, they’re not exactly mind-blowing either.

(Credit:
Josh Miller/CNET)

Last.fm is a part of CBS Interactive, which also publishes CNET News and CNET Reviews.

We’ll be getting some hands-on time with the Cliq later this afternoon, so we’ll be able to tell you more then. We’ll also have photos and videos. In the meantime, please chime in and tell us what you think of the device.

The quad-band Cliq is 3G-capable and offers a full HTML Google browser, Wi-Fi, Bluetooth, and GPS. Multimedia features come in the form of a 5-megapixel camera with video recording capabilities and a built-in music and video player. The smartphone also comes preloaded with the Amazon MP3 Store, a dedicated YouTube app, Shazam, Last.fm, and Imeem. Rated talk time is 6 hours and up to 13.5 days of standby time.

Obviously, it’s a pretty full-featured phone, but it’s not any different from a lot of smartphones today, which is why Motorola hopes its Motoblur user interface will help differentiate it from the rest of the pack. As discussed in the keynote today, Motoblur syncs information from different sources, such as Facebook, Twitter, MySpace, and your personal and work e-mail accounts, and automatically streams updates to your home screen. The idea behind it is that this constant stream of information will mean you have to spend less time opening and closing applications.

Tim Armstrong The name of the game is (still) con

Tuesday, March 30th, 2010

Armstrong has reason to believe in content. AOL acquired a solid portfolio of blogs when it purchased publishing network Weblogs Inc. in 2005, and the titles it’s launched since then have largely been well-received–even though Armstrong promptly did away with the “MediaGlow” branding that had been established for the company’s content division soon into his reign as CEO.

Meanwhile, Armstrong expects the digital advertising industry to continue to mature, despite the fact that revenue has still been dampened by the recession. “When I came from Google to AOL the first meeting that I did was in Baltimore, at our Advertising.com (offices),” he related, referring to the ad network that AOL acquired in 2004. “One of the employees said, ‘How many ad campaigns do you think we should be running?’ and I said, I don’t know, 500,000, and the audience went blank.”

But there are still plenty of issues at stake. Armstrong said that the ultimate answer to one of the biggest controversies in new-media publishing–do you charge for it or not?–will be that the Web will gravitate toward a mix of free, ad-supported content and paid offerings.

AOL has reach: 100 million visitors in the U.S., and 275 million globally. It’ll soon be wholly independent from parent company Time Warner. Plus, the traditional print publishing industry is so beleaguered that it’s about time a digital power stepped up to the plate.

We get it, Tim Armstrong. We know the still relatively new AOL CEO is all about reinventing the once-mighty online access company into a digital publishing powerhouse. But that didn’t stop him from really hammering the point home at The Atlantic’s First Draft of History conference on Thursday morning.

“What is the future of the company?” Armstrong, who previously served as a high-profile sales executive at Google, said in his talk, which was streamed live online. “If I had to describe it in one word, I think it’s content, and I think it’s content because there’s an opportunity to marry what the content’s already done with what the content can do.”

Part of achieving that scale, he explained, involves getting pretty deep into local advertising markets, something that AOL sees as an untapped resource for both audiences and ad dollars. At the Atlantic event, he showed off some visuals from Patch, the local-news start-up that he invested in prior to his arrival at AOL; AOL ultimately acquired it. The start-up is currently restricted to about a dozen towns, mostly in New Jersey, but a gradual expansion is on the road map.

(Credit:
Google)

“I think consumers are smart. I think that if the content is really good, people will pay for it,” he said. “I do think there’s cases where I think if you can add enough value to content, people are going to pay for it. I think The Wall Street Journal’s a good example of this.”

AOL CEO and former Google sales exec Tim Armstrong.

One of his goals at AOL, he said, is to evolve and simplify the display advertising industry in a manner inspired by the success of search advertising. “When you have millions of advertisers that can sign up online in 10 minutes and run a global search campaign,” he explained, “the same thing needs to be brought to display.”

“In the town we’re covering every single thing that a consumer in that town should be concerned about,” Armstrong said of Patch, which employs a professional journalist in each town as well as aggregates local news from other sources. “The thing you don’t see from the surface here is (that) we built a massive structured database underneath this. We’ve digitized the entire town.”

He continued, “The number was a few thousand, and for me that was shocking because I came from a place where we went from having a few hundred customers to having a million customers. And why hasn’t AOL thought in that direction and that scale?”

Nissan, EnerDel to fund auto battery research

Tuesday, March 30th, 2010

Massachusetts Institute of Technology professor Donald Sadoway and his student David Bradwell earlier this year built a prototype of “liquid battery” that uses three layers of molten metals–two for the battery’s electrodes and an electrolyte liquid in the middle.

Lithium ion batteries will power a generation of electric cars slated to come to market in the next two years, replacing the nickel metal hydride batteries used in today’s hybrids.

Seeking out a better auto battery, Nissan Motor and EnerDel said Thursday that they will team up in support of research into a better conductive material for batteries.

The advantage of this method is that the liquids allow for fast charging and discharging. Batteries built this way promise to be cheaper and last longer as well.

EnerDel, which makes lithium ion batteries, has agreements to supply Think Global’s city car and Fisker Automotive’s luxury plug-in electric vehicle, both of which are expected to be available in the next year. Nissan, meanwhile, plans to unveil an all-electric sedan next week, which it plans to make available next year.

Lithium batteries, which are also used in consumer electronics, are relatively light and allow for higher energy density. But researchers have been looking at novel approaches to improve performance and cost, including different electrolytes.

Updated at 7:00 a.m. PT with added information on MIT battery research. Updated at 11:45 PT on October 26 with correct first name of professor Sadoway.

(Credit:
EnerDel)

EnerDel lithium ion car battery.

The pact calls for the two companies to co-fund research at the Argonne National Laboratory to develop a new electrolyte made of a slurry liquid. The work is being done specifically for electric and hybrid vehicle batteries.

A back-to-school guide for college students

Tuesday, March 30th, 2010

1. NoteMesh: Collaborating on notes is quite appealing with NoteMesh.

CollegeClassifieds features several listings on its site.

GradeFix helps you chart your homework schedule.

CollegeClassifieds If you’re looking to find some on-campus merchandise, CollegeClassifieds is for you.

Half.com features some nicely discounted textbooks.

2. Tutorz: Finding a tutor to help you with any class is best done with the help of Tutorz.

(Credit:
Screenshot by Don Reisinger/CNET)

(Credit:
Screenshot by Don Reisinger/CNET)

It’s almost time for college students to head back to class. It’s an exciting time for both the students and those who want to see their loved ones succeed. But doing it alone with no help from the Web doesn’t make much sense nowadays.

3. GradeFix: If you need help managing your time, GradeFix is the site for you.

GradeFix If you’re having trouble optimizing the amount of time you’re spending on homework, GradeFix is the place to be.

Tutorz will help you find tutors on a variety of subjects.

(Credit:
Screenshot by Don Reisinger/CNET)

To sign up for NoteMesh, you’ll need to have a college e-mail address. After you sign up, you can immediately start adding your classes to the site. In some cases, classes are already available for particular schools. If your class isn’t yet included in the database, you can quickly add it to NoteMesh. From there, it walks you through five steps to take notes in your class. Classmates can then look at your notes, modify them as they see fit, or add items to the notes you might have missed. Of course, NoteMesh requires you to have a laptop in class. If you do, it’s a fine collaborative tool to try out.

When you get to the site, you’ll need to find the class topic you’re having trouble with. Once you find what you’re looking for, BuddySchool lists several tutors on each subject. Those listings include a brief synopsis of the tutor’s expertise, how they can help, and how much they charge for their time. If you like what you see, you can set up a time to be tutored. All payments are sent through the site to ensure the tutor is getting paid before they help. The site also features a review listing, so you can determine if other users’ experiences were positive or not.

TuitionCoach asks you to input your personal financial information.

BuddySchool lists several tutors for you to consider.

(Credit:
Screenshot by Don Reisinger/CNET)

Half.com eBay’s Half.com is a great place for students to find textbooks. The site allows students who already completed a class to sell their books. Students entering those same classes can buy them from those students at a discounted price.

NoteMesh NoteMesh is a great way to collaborate with other classmates on notes.

(Credit:
Screenshot by Don Reisinger/CNET)

TuitionCoach TuitionCoach is a resource for any college student who might be concerned about paying for college.

College tools

Unlike BuddySchool, Tutorz has an extremely simple, nice design to help you find local tutors. Simply input the class you’re looking for help with followed by your ZIP code. The site will then list tutors living in your area. They also tell you how much their service costs. The site has several tutors. You’ll find someone to help you in just about any location, regardless of how close you are to a major metro area. If you like what you see, you can contact the tutor from the page. Tutorz is simple and convenient.

My top 3

I was genuinely impressed by the sheer number of textbooks Half.com lists on its site. From accounting to literature, the site has just about anything students might be looking for. Its search function works well. The site’s design makes finding textbooks quick and easy. And since all the textbooks listed on the site are categorized based on their condition, students can choose just how much they’re willing to pay for that psychology textbook. It’s a great service.

As the name suggests, CollegeClassifieds provides classified listings from college students on your campus. Simply find your school, choose the listing topic you’re looking for, and you’re all set. You can even subscribe to each listing’s RSS feed, so you don’t miss when new products are added. It’s a great idea, but unfortunately, not too many colleges are listing products. That said, larger schools tend to have more listings. Your mileage may vary.

(Credit:
Screenshot by Don Reisinger/CNET)

When you get to the site, you can immediately input your personal, non-identifiable financial information. It asks how many people live in your home, what your household income is, and more. It then calculates an estimate of what you’ll likely be asked to pay out of your own pocket for college. Once you figure it out, you can use TuitionCoach to help you find special grants or loans you might qualify for to reduce your attendance cost. I wasn’t able to dig too deep into its savings methods (it asked for school information that I obviously don’t have), but it looks like it might be a handy tool worth checking out.

BuddySchool BuddySchool helps you find tutors that can assist you with some of your difficult class subjects.

That’s why I’ve compiled a list of resources for students to use when they head back to college. Whether it’s finding textbooks or getting help with tough subjects, every student should use at least some of these sites.

NoteMesh will help you collaborate with friends on notes.

Tutorz Tutorz is a site that’s designed to help you with difficult subjects.

(Credit:
Screenshot by Don Reisinger/CNET)

After you sign up for GradeFix, you’re asked to input all the classes you’re currently taking. Upon doing so, the site lets you add all the assignments you have yet to complete. Based on the work you need to perform, when it’s due, and how long you estimate it will take to complete it, GradeFix charts your homework schedule until it’s complete. You can also tell the site when you have tests, so it can help you determine when to study for exams. It’s a great time-management tool. My only complaint is that it’s not easy to tweak your homework settings. And if you have more than seven tasks, you’ll need to get the paid plan, which will set you back $5 per month.

IBM wants my phone data. I’ll happily give it more

Tuesday, March 30th, 2010

It needs to happen. I’d love to automatically be told that my good friend Mike is in London at the same time as I am, and have a service suggest a reservation at a favorite restaurant (which it would know through my past OpenTable reservations). I’d “pay” for that by giving up a lot of data.

I can’t fathom why someone hasn’t done this yet. Tim O’Reilly has been talking about this Address Book 2.0 concept for years, and I’ve written on it several times, too. (See here and here.)

Maybe that “someone,” as Tim O’Reilly has suggested, could be the open-source community. We wouldn’t want a community to shepherd the data, but to build the data connectors to a centralized service? Sure.

All the necessary data is sitting in my in-box or through easily accessed online or desktop applications. Someone simply needs to combine and process it.

It’s not that I deprecate the value of my security. It’s just that I value more the possibilities that arise when I share this data with a network of friends–sharing really only makes sense through a company or community that networks my address book with those of others I like and trust.

Think about it. My in-box already knows where I’m traveling, what I buy, etc. because my receipts go there. If someone were to merge this data with my phone records (easily had for the price of my AT&T login credentials), my e-mail log, and my Twitter, IM, and social network data, they’d know exactly who I know and where I’m likely to bump into them.

Over the weekend news broke that IBM Research has been working with personal mobile phone records to map social networks. Some may complain that Big Brother is watching, but the real question is why some company hasn’t formed already to blend mobile data with IM and e-mail traffic to map and profit from the social graph.

I’d gladly give up this data to facilitate those interactions.

(Credit:
Apple)

Follow me on Twitter @mjasay.

I’m guessing you would, too. So who’s going to build it?

Privacy wonks will bewail this apparent lack of concern for the sanctity of my data. But they’d be wrong.

AdMob iPhones, Android phones on the rise

Tuesday, March 30th, 2010

Finally, Microsoft’s Windows Mobile also lost share, falling from 7 percent in February to 4 percent in August, according to the report.

With the launch of the Pre, Palm’s WebOS has also taken off, grabbing a 4 percent slice of the smartphone market in August.

On the downside, older smartphone systems have witnessed a drop in market share, according to AdMob.

The iPhone’s worldwide market share jumped from 33 percent to 40 percent over February to August, according to AdMob’s “August Mobile Metrics Report,” which tracked smartphone usage for that six-month period. AdMob, which serves ads for mobile Web sites and apps, bases its numbers on data from ad requests, impressions, and clicks.

Phones running Google’s Android OS picked up a 7 percent market share by August versus only 2 percent in February, thanks to rapid gains in North America and Western Europe, said AdMob. Since its debut this summer, T-Mobile’s Android-powered MyTouch has been a top seller in both of those regions.

Top smartphones across the world

(Credit: AdMob)

Apple’s iPhone and Android-based smartphones have both seen solid growth throughout the world this year, says a report released Wednesday by AdMob.

(Credit: AdMob)

Research In Motion’s slice of the market dropped slightly from 10 percent in February to 8 percent in August. Still, RIM’s Blackberry devices accounted for three of the top 20 smartphones around the world. The Palm OS, running on older units such as the Centro, declined in share from 3 percent in February to 1 percent in August.

AdMob sells and tracks ads on mobile Web pages and applications to more than 7,000 publishers. The company compiled the data for this report based on its analysis of more than 10 billion monthly ad requests from over 160 different countries.

The global share for Nokia’s Symbian OS fell from 43 percent in February to 34 percent in August. However, Nokia smartphones remain hot sellers, accounting for 12 of the top 20 smartphones tracked by AdMob. Nokia’s N97 and 5800 XpressMusic units were the fourth and fifth most popular smartphones in the U.K. for August.

Nintendo DS lookalike disappears from App Store

Tuesday, March 30th, 2010

The DS DoubleSys’ iTunes link message.

Update at 1:53 p.m. PDT: The YouTube video ZM2 Dev used to promote the DS DoubleSys app has been removed from the video site. When users try to play the video, it displays a message that provides more evidence that Nintendo might have been behind the applications removal from the App Store: “This video is no longer available due to a copyright claim by Nintendo of America.” (Thanks, mista77.)

The disappearance of the app follows a long line of apps that have been rejected or booted from Apple’s App Store. Apple initially allowed DS DoubleSys into its App Store. Although it’s possible that Apple thought better of it and decided on its own to remove the app, it’s more likely that Nintendo played a part.

(Credit:
Screenshot by Don Reisinger/CNET)

DS DoubleSys, a Nintendo DS lookalike application, has disappeared from the iTunes App Store.

It shouldn’t come as a surprise that the DS DoubleSys app was removed from the App Store. It seemed to me that it was just a little too similar to the Nintendo DS. And since it mimics the Nintendo DS’ operation, its menu, and even some of its sounds, I can only bet that Nintendo wasn’t happy with it.

At this point, there’s no word if ZM2 Dev, the app’s developer, is even aware that the app has been removed from the App Store. The company’s Web site still lists it as available in Apple’s marketplace. In fact, it’s bragging about its sales. ZM2 Dev said its app was the eighth most popular paid music game in the U.S. App Store. It was the 72nd most popular app in the store’s Arcade listing.

DS DoubleSys is no longer on either of those lists.

When I followed the app’s unique iTunes URL Tuesday, iTunes returned a message saying it is “not currently available in the U.S. store.” When I tried searching for the app, no listing was displayed in the results. Last week, a search for “DS Double” returned the app’s listing in those same results.

At this point, it’s still a mystery: neither ZM2 Dev nor Nintendo immediately responded to requests for comment.

Phones at Burning Man Can you hear me now

Tuesday, March 30th, 2010

It was odd to hear the phone ring as we sat in our camp, but it was also strange having two fans blowing on us and refilling canteens from a cold-water cooler–luxuries that resulted from being on the electrical grid near Center Camp.

For one week, participants leave behind their work and more mundane matters, and immerse themselves in an alternate reality, recharging their creative energy and drawing inspiration from the surreal atmosphere.

This is the message the OpenBTS Project sent to cell phones at Burning Man inviting them to use the free service.

The OpenBTS Project’s 70-foot tower and three antennas, a Mexican-made knockoff of a Rohn 25 model.

Asked to comment on the matter at a news conference at the event last week, Burning Man founder Larry Harvey predicted that participants would police themselves to keep cell phone use in check.

For some, the arrival of cellular service was inevitable.

The service, which was operational only about half of the time, allowed participants to send text messages and make 30-second phone calls to others at the event. Users also, theoretically, could receive them from people in the outside world via Skype and Google Talk through the iNum service, said David Burgess, an engineering consultant and a co-founder of the OpenBTS Project.

“The culture is one where they want people to be able to get away from their phones, and we can understand that,” he said.

While most rural communities would welcome the arrival of such service, many residents of Burning Man weren’t pleased.

Not all of the estimated 42,000 attendees at this year’s event were opposed to cell phone use.

“You can’t f**k in the road, you can’t sh*t in the road, and you can’t use your cell phone in the road,” he said with blatant disgust. “It’s a private function. Do it in your tent!”

Commnet plans to remove the mobile tower next week and likely won’t be back at Burning Man next year.

Asked how much use the OpenBTS network was getting at Burning Man, OpenBTS co-founder Harvind Samra said that every 10 minutes or so a phone call was made and that there were 44 text messages pending in the queue at the time.

(Credit:
Dave Simon)

Not only does the Burning Man organization use the Internet for many of its functions–such as ticketing, dissemination of emergency and critical information, and hosting a weather Webcam in nearby Gerlach–but having Internet service enables media outlets to e-mail their stories to printers for distribution in newspapers at the event and to publish stories directly to the Web, he said.

With Gilmore’s help, OpenBTS was able to add the SMS capability to the service this year.

“Right now, I think we’re going to lose money” as a result of the cost of deployment far exceeding the amount made from roaming charges, he said. “If we can’t make money, we won’t be back.”

The group had tested limited voice service at Burning Man a year ago. “Our long-term goal was to provide a reference design for a type of cellular technology that is easy to deploy in remote areas and is inexpensive to operate,” Burgess said.

Instead of having to get an extended contract with a telecommunications carrier for access to a mobile switching center, OpenBTS paid a small deposit for an account with Link2VoIP, which provides a gateway between the Black Rock City Internet backbone and the North American POTS (plain-old telephone system), according to Burgess.

(Credit:
Dave Simon)

The remote location, 140 miles from the nearest city (Reno) in the desert of northern Nevada, makes it easy to escape. Meanwhile, banning commerce (apart from ice and coffee from the organizers) is designed to wean people off capitalism in favor of a more idealistic gift and barter society.

The company has a permanent cell tower above Empire, Nevada, about 15 miles from Burning Man, he said. But the company was curious to find out what kind of demand there was at the event and even more so, wanted to test out technology that could be used to serve remote communities, such as the Indian reservation at the bottom of the Grand Canyon, he said.

Meanwhile, Commnet worked with a Burning Man theme camp called Papa Legba, which ran a free limited voice and text service as part of an open-source cellular network called the OpenBTS Project, to make sure that the two services didn’t interfere with each other.

Burning Man has survived the premature burning of the Man (2007), the anticlimactic existential crisis fostered by renegade activists calling themselves “Borg 2″ (2005), and now angst generated by the sounds of cell phones ringing on the playa.

(Credit:
Dave Simon)

On August 20, Commnet Wireless installed a temporary cellular tower on private land right near the Burning Man site at a hot springs called Frog Pond, Mark Hansen, vice president of network operations at the wholesale wireless carrier, said on Thursday. The tower, sitting on a trailer and powered by solar and wind, transmits via satellite to the mobile-phone network, he said.

While the service was spotty and unreliable, my camp was able to ask late-arriving friends via text message to bring more supplies and to receive a phone call from a friend to inform us that she wasn’t going to be able to make it to the event, after all.

Gilmore was hanging out at the Papa Legba camp, where a 70-foot tower was beaming text messages and voice calls over a small GSM cellular network run by the OpenBTS Project.

I didn’t see anyone checking their phone messages as we waited several hours for a dust storm to subside so the Man could be burned on Saturday night. But I did see people staring down intently at their iPhones as they sipped their coffee in the Center Camp cafe during the day.

“I brought the Internet (via satellite) out here in 1999 and 2000, and initially, the reaction was terrible,” Gilmore said. “They didn’t want people geeking out in their tents.”

OpenBTS Project supporter John Gilmore and co-founders Harvind Samra and David Burgess at the Papa Legba camp.

“Maybe I’m an old fart, but it will be very sad to see vast numbers removing themselves from the experience that is Burning Man,” wrote “DoctorIknow” on the ePlaya discussion board. (”Playa” is what participants call the ancient lake bed known as the Black Rock Desert where the event is located.) “And to hear them everywhere I go, shouting into phones…I’d rather sleep next to a generator.”

The electronics for the OpenBTS Project's cellular tower are housed in three enclosed cases to protect against damage from dust storms.

(Credit:
Dave Simon)

One Burning Man volunteer said she was “bummed out” after seeing someone check his iPhone while riding on an art car. Cell service is going to “change the culture” of the event, she complained.

The company had approached the Burning Man organization about the project beforehand and was told that the event wasn’t interested in it being there, Hansen said.

There were technical challenges, and the service could offer only voice, not data, over the satellite connection, according to Hansen. People in the area made and received about 300,000 calls during the event, he said. Commnet had expected demand to be two to three times that, he added.

“There is a culture of haves and have-nots,” said Gilmore, obviously relishing the debate. “Burning Man staffers with pagers and radios can talk with friends across the playa. The rest of us can’t, and I wanted to do some equalizing there; to make it so we can all communicate on the playa.”

“We’re constantly fighting heat and dust and infrastructure that is not quite there,” he said.

What could be next?

“The theme (of Burning Man) is evolution, adaption,” said John Gilmore, a co-founder of the Electronic Frontier Foundation, a civil libertarian and open-source advocate. “Get used to it.”

“I don’t care either way about having cell phone service available. I’d keep my phone off and hidden, regardless,” dj_john69 wrote on the ePlaya discussion board. “Now, if and when a Starbucks shows up to Empire or Gerlach, that’s where I flip out.”

BLACK ROCK CITY, Nev.–Burning Man is not just an alternative culture event; it’s increasingly a commercial cellular opportunity, and that has purists fuming.

Another posting on the board was short and sweet: “Hang up and participate.”

Now, 23 years after the first man was burned, the real world seems to be intruding on the event in the form of the first commercial cellular coverage.

Google Caffeine Newsier, by a nose

Monday, March 29th, 2010

For more on what’s behind Caffeine, read Google’s Caffeine: A jolt to search rankings?

In a broader test, “Health Care Obama,” the top two results were the same. The third result was a news item on both versions, although it was from CNN on the current Google and from The New York Times on Caffeine. The Caffeine results diverged substantially from current Google after that, showing results from less well-known sources like TheHealthCareBlog and RealClearPolitics. On the current Google, only one result on the first page was from a non-mainstream news site.

Caffeine is a test version of the Google indexing and ranking system, not an upgrade of the Google user interface. For many queries that I ran, the top entries were identical, and result pages look the same.

One thing I am hoping to see on Google Search eventually, but did not see in Caffeine, is more sensitivity to real-time results from sources like Twitter. Bing has a very slight advantage in this regard, pulling in recent Twitter posts from some users if you search for their twitter handle (e.g, “@rafe”). No standard search engines have yet figured out how to incorporate news that comes in via Twitter, however. See also: Facebook gets Twitter-like search.

Google execs say Caffeine searches execute more quickly, but I noticed no speed difference in anecdotal testing. Caffeine reports different numbers of results between the two versions, but since most people don’t go beyond the first page or two of results for most queries, that number has no real bearing on the quality of hits.

Google's "Caffeine" search engine put news at the top of its results page before the old Google did.

In searching for a news item, “Great America roller coaster,” the results were different this morning, with the old Google neglecting Monday’s news about people getting stranded 40 feet up when the coaster jammed. In later testing, the results converged toward the same set of hits, and both Google and Caffeine had the news item at the top of the page.

The current version of Google didn't rate the Great America news highly enough to put it at the top of its results page until later in the morning.

(Credit:
Screenshot by Rafe Needleman/CNET)

In a query for product information, “Nikon d300 review,” results differed between the old and beta Google more noticeably, although I wouldn’t say that the new beta Google was any better than the old Google.

For example, when searching for “Google Caffeine,” the top 10 results were the same with one minor exception: The fourth and fifth results were reversed between today’s Google and Caffeine. Results on following search pages diverged more, but are obviously a lot less important, since most people use the results from the first page of search hits.

The bottom line: While it’s good to see Google working to improve search quality, the changes visible in the Caffeine test so far are more curious than eye-opening. Currently, Google is a very good search engine. Caffeine might be slightly better in some cases, but it does not yet appear to be a breakthrough in quality.

(Credit:
Screenshot by Rafe Needleman/CNET)

Google is running a public experiment of a new search technology, code-named Caffeine (link takes you to the beta search engine). There are visible changes in search results, but they are so subtle that you likely won’t notice differences between the old Google and the beta Google unless you run queries side by side.