Archive for April, 2010

Exiting workers taking confidential data with them

Sunday, April 18th, 2010

Of about 950 people who said they had lost or left their jobs during the last 12 months, nearly 60 percent admitted to taking confidential company information with them, including customer contact lists and other data that could potentially end up in the hands of a competitor for the employee’s next job stint.

The survey also found a correlation between people who took data they shouldn’t have taken and their attitude towards the company they are leaving. More than 60 percent of those who stole confidential data also reported having an unfavorable view of the company. And nearly 80 percent said they took it without the employer’s permission.

The survey was commissioned by Symantec, which offers software that helps companies protect against data loss by indexing database and monitoring for patterns of word combinations that might be used by exiting employees to steal data. The Symantec software also can monitor outbound e-mail for confidential data and alert IT if large amounts of certain types of data, such as Social Security numbers, are being copied to removable storage devices.

The survey also found that many companies seem to be lax in protecting against data theft during layoffs. Eighty-two percent of the respondents said their employers did not perform an audit or review of documents before the employee headed out the door and 24 percent said they still had access to the corporate network after leaving the building.

“I don’t think these people see themselves as being thieves or as stealing,” said Larry Ponemon, founder of the Ponemon Institute, which conducted the online survey last month. “They feel they have a right to the information because they created it or it is useful to them and not useful to the employer.”

Most of the data takers (53 percent) said they downloaded the information onto a CD or DVD, while 42 percent put it on a USB drive and 38 percent sent it as attachments via e-mail, according to the survey.

As layoffs continue apace, a survey released on Monday shows what many companies fear–exiting workers are taking a lot more with them than just their personal plants and paperweights.

Do URLs matter anymore

Friday, April 16th, 2010

Indeed, in Japan, a country so often so clever about these things, the trend in advertising is not for companies to slap their URLs three feet high in the bottom right of the ad–it’s to have search boxes with suggested search terms.

Just wondering.

I wondered whether it wasn’t more important that the brand name should be memorable. Isn’t that where it all starts? And ends?

A little while ago, I was working with a client who wanted to change his very large company’s brand name.

However, I secretly wanted to tell her to change her name like actors do- because Chavanell is tough to remember. She said the key to her work was optimism, so I wanted to suggest that she change her professional name to Courtney Optimist. Everyone would remember that, URL or not.

People still try to trade the most simple URLs for hopeful hundreds of thousands. They will still line up in the hope of getting a vanity URL from Facebook.

(Credit: CC ChrisDlugosz/Flickr)

His greatest concern was that the new name should make for a simple URL.

I was reminded of this conversation Tuesday when I arrived in Austin, Texas. By chance and a glass of viognier, I encountered a photographer who wanted her work to enjoy a wider audience.
She gave me her card, headlined by her URL: CourtneyChavanell.com. Which, given that Courtney Chavanell was her name, appeared to be appropriate.

But don’t most people simply go to the little search box, type in the name of what they’re looking for, and search?

How many people really do bother to type URLs these days?

There was a time when people thought URLs were the key to getting hordes to throng your site. Make it short, have one of the most important keywords–sex, free, go, eat, my, and porn being examples–and your fortune was made.

Perhaps there are those generic words that people absent-mindedly type, perhaps just out of boredom. I don’t know, URLs like kitchen.com. Or music.com. But could this still be a significant number?

Every time I see a URL in an ad that tell you to go to COMPANY NAME/special offer or some such, I wonder if there’s anyone who would ever do such a thing.

If it’s something they want to go back to, they’ll bookmark it. But they won’t remember what the URL is. For the simple reason that they don’t need to. The Bingoogle fraternity does it for them.

Chip sales show signs of growth, but…

Sunday, April 11th, 2010

The Atom processor also played a role. Second-quarter 2009 shipments of Atom, which has found a home in Netbook PCs, grew 24 percent over the first quarter. The chip accounted for around 25 percent of Intel’s processor shipments and 8.1 percent of the company’s mobile processor sales in the quarter, estimated IDC.

“Going forward, IDC believes that (original design manufacturers) and (original equipment manufacturers) have balanced out their inventories and so we can’t rely on inventory replenishment to drive market improvements,” said Rau. “Instead, we can only rely on what actual end demand really is, and that means we have to be cautious not to be over-exuberant that, say, the traditional back-to-school PC buying season will materialize into a bullish second half. It won’t.”

The growth from the first quarter of 2009 to the second quarter was driven largely by manufacturers replenishing their chip inventory, rather than any boost in consumer demand for PCs, said IDC.

Helped by demand for Intel’s Atom chip, microprocessor shipments shot up 10.1 percent in the second quarter of the year, according to research released Thursday by market firm IDC.

Overall market revenue rose 7.9 percent from the first quarter of 2009 to the second, but second-quarter revenue was down 15.3 percent compared with the year-ago quarter.

“The percentage of Intel’s revenue earned in Asia/Pacific grew from 51% in 1Q09 to 55% in 2Q09,” Shane Rau, director of Semiconductors: Personal Computing research at IDC, noted in a statement. “This fact, combined with the significant sequential ’snap-back’ rise in Intel’s overall processor shipments–particularly Atom shipments–while AMD’s overall shipments were about flat, indicate that the PC processor market didn’t recover in 2Q09.”

With the Atom chip and inventory refresh driving second-quarter growth, the processor business is still weak, said IDC. And a definitive recovery is not yet in sight.

The second-quarter gain from the first quarter compared with a drop of 10.9 percent from the fourth quarter of 2008 to first quarter of 2009. However, the year-over-year comparison with 2008’s second quarter showed a drop of 7 percent.

Overall, Intel’s second-quarter PC processor shipments jumped 12.5 percent over the first quarter, while AMD’s inched up 1.8 percent for the same period.

eBay for iPhone gets notifications, pay-on-phone

Friday, April 9th, 2010

(Credit:
CNET)

Users can now opt to receive push notifications for when they’ve been outbid, or when an auction they’re watching is close to ending. As soon as a watched item enters that threshold, the user gets a message that both alerts them and gives them a quick option to jump back to the item to make an increased bid.

A new update to eBay’s free iPhone application (App Store link) enables users to better keep an eye on items they’re interested in buying.

If an eBay item requires immediate payment, the purchase bid must be made on a normal computer or via eBay’s desktop application.

The app isn’t just about viewing, though; users can now use it to make payments. Using eBay’s PayPal technology–and only PayPal–iPhone users can now make a purchase bid on a new item directly from the device, without having to go back and use a regular computer or deal with the payments in mobile
Safari. However, this option does not apply to all items.

(via MacRumors.com)

eBay was one of the first big applications to hit the
iPhone, shortly following the release of the device’s 2.0 operating-system version, which included the App Store and installable native applications. The company later demonstrated push-notification features onstage at Apple’s Worldwide Developer’s Conference in June of 2008, an entire year before Apple actually made the feature available as part of OS 3.0.

BlackBerry’s App World comes of age online

Thursday, April 8th, 2010

(Credit:
Screenshot by Jessica Dolcourt/CNET)

First, it’s not as easy as hooking up your device to the computer–there’s no payment process from the Web site, and no direct file transfer to the phone. Here, you’ll e-mail yourself a link. Follow it from the BlackBerry, and it opens up the BlackBerry browser, where you’ll click yet another link to download the record in the BlackBerry App World app. It’s a clumsy process, and you’ll only be able to take advantage of it if the BlackBerry browser is the set default. (Check this by choosing Options from the Browser menu–>Browser Configuration–>Browser Identification.)

(Credit:
Screenshot by Jessica Dolcourt/CNET)

The BlackBerry App World application runs on BlackBerry phones with version 4.2.1 of the operating system, or higher.

No matter how much you enjoy perusing BlackBerry apps with your device in-hand, it’s a likely bet you’d rather browse on the big screen when you’re sitting in front of your computer. RIM, following Apple’s iTunes App Store model, has created an online “Web store” for its applications.

Click the e-mailed URL to get to this intermediary download page.

Launched on Tuesday, the online version of RIM’s BlackBerry App World mirrors the software catalog found in the mobile app, plus a few extras.

Finally, a polished Web gateway to the BlackBerry App World.

(Credit:
Screenshot by Jessica Dolcourt/CNET)

I’ll admit, I was a bit underwhelmed by the BlackBerry App World when it first emerged on the scene. While this online storefront doesn’t materially change things, the option to search online adds a layer of richness to the offering and to the experience. For those with high-speed Internet and low-speed data connections for the phone, finding and comparing apps online will speed up the process.

Most notable of all (and also reminiscent of the
iPhone’s App Store), you’re able to kick-start the application download process from RIM’s online App World. At least in theory. The reality is, unfortunately, a tad less sensible.

You can now start the installation process from the computer.

There’s a spotlight on featured items, a search bar, and the ability to browse by category. You see pricing information and minimum requirements, star ratings, and can access user comments. A large carousel shows screenshots of the app, and there’s a list of hyperlinked icons that you can use to virally share information about the app with e-mail contacts or with your social networks.

Although polished and easy to use, there’s room to grow. It would be better if RIM’s online storefront integrated your payment account and downloaded files to the phone–just like iTunes for the iPhone. The download process should also be streamlined. In addition to screenshots, BlackBerry’s online app store could support publisher’s videos, which would take users on a more accurate and in-depth tour of the app. Regardless, the Web catalog is a strong start, and a welcome addition to BlackBerry’s universe.

Missing Sidekick data may be gone for good

Monday, April 5th, 2010

Most of them don't look like this today.

It looks as though the current Sidekick outage is turning into a bigger mess for T-Mobile. The company has just published an apology to Sidekick users who’ve been without many important services for a few days–and says that because of a server error at Danger (a Microsoft subsidiary), affected users might not get their data back at all.

One important point T-Mobile is communicating to affected users is not to power off your device. On its Web site, T-Mobile warns, “We continue to advise customers to NOT reset their device by removing the battery or letting their battery drain completely, as any personal content that currently resides on your device will be lost.” Good luck on Monday.

T-Mobile says they’ll issue another update on Monday, October 12, which will communicate the current status of the repair.

(Credit:
CNET)

This is terrible news for some Sidekick users out there and is also one of the largest fails in cloud computing in recent memory. T-Mobile has already offered affected users a free month of service, but that was a few days ago when it seemed the problem was on its way to being resolved. Now, some users are looking at not having their data restored at all. Those whose data hasn’t already been recovered will likely have to rebuild their contact lists, calendars, to-dos, and other personal content themselves.

The problem is that many users didn’t back up that data. A friend of mine never backed up her Sidekick LX because Danger’s server-side infrastructure made it redundant–or so she thought.

Netflix to follow up its million-dollar contest

Monday, April 5th, 2010

Hunt said that the new contest would not only be shorter than the last one (6-18 months instead of two-plus years), but could also have teams working on ways to improve other aspects of the service–not just movies that are recommended to users based on ratings and viewing habits. That could literally be anything, from creating an algorithm to suggest other users to befriend, or helping the company better determine which movies to purchase to meet demand.

The original prize, which began in late 2006 and recently reached its final deadline, had both teams and individuals striving to better Netflix’s algorithm for recommending movies to users–all in the hopes of winning a $1 million prize. This was later split up into smaller prizes as the contest dragged on.

Netflix is in the process of readying the second iteration of its million-dollar algorithm contest.

The effect of these contests eventually filters down to Netflix users who enjoy a better service. In the case of the first contest, an improved recommendation algorithm meant more accurate movie suggestions, something that could ultimately keep users subscribed to the service for longer periods of time, while taking business away from competitors with less accurate systems.

According to the Associated Press, which sources a Netflix forum post by Netflix Chief Product Officer Neil Hunt, the next contest is set to debut next month along with the unveiling of the winner of the first contest (which has yet to be announced).

(Credit:
Netflix)

Reporters’ Roundtable Podcast Product launches

Sunday, April 4th, 2010

Thanks for listening to Reporters Roundtable. We’re on live each Friday at 1 p.m. Pacific time at live.cnet.com.

Reporters Roundtable # 4: launching stuff

Greatest launch ever? (My pick: Moobella at Demo. Too bad the product never shipped).

How to follow up on a launch.

As usual, watch or listen to the podcast for the content. The notes below are for those keeping score at home.

Subscribe with iTunes (audio)
Subscribe with iTunes (video)
Subscribe with RSS (audio)
Subscribe with RSS (video)

And in this corner, Jeremy Toeman, the founder of Stage Two Consulting, a marketing and media relations firm. Now, there are a ton of consultancies out there that help companies launch products, and I wanted someone from one of them on this show. The reason I asked Jeremy to join is because he helped launch Sling Media and Boxee, two very interesting new media plays, as well as Bug Labs, a product for ultrageeks. Jeremy also has his own projects, like Legacy Locker, a site for archiving the keys to your digital assets. He’s one of the most thoughtful communication strategists I know, and that’s why I invited him to be on this episode.

Listen now:

Download today’s podcast

Today, we’re talking about product launches. The reason we’re doing this show now is that the Demo conference just ended, a week after the TechCrunch50 conference. One hundred and twenty products were launched at these shows. Is that smart? Is this how products should be launched? Is there a better way? To talk about this issue in some depth, I have two great guests….

Let’s talk a bit about what happens at shows like Demo, TechCrunch, and some others that we know, like Under the Radar, the GDGT parties, etc…

What about the alternative: Launching solo?

WRAP

How to get buzz today with a new product

Got questions? E-mail rafe@cnet.com. Feedback on show format too.

When’s a good time / bad time to launch?

Great launch disasters in history (Cuil… others?)

Thanks Jeremy and Jim, Thanks Lynn Fu, producer

Next time: Talk about tablets. Guests TBD!

First guest: Jim Louderback, CEO of Revision 3, the other computer video network. Jim has been in tech media for 16 years. He was the editor-in-chief of PC Magazine for a while, and I believe we first met when we both worked at Ziff Davis, years ago. Jim, welcome.

What about CES and other big shows — what are they good for?

TALKING POINTS

Secrets from Steve Jobs launches that work for everyone?

Obligatory pimping: Be sure to visit Jeremy’s blog, livedigitally.com, and of course watch the great shows over at Revision 3.

Should you launch your product at a trade show like Demo or CES, or should you try to drum up interest on your own? This week on the Roundtable, Revision 3 CEO Jim Louderback and Stage Two Consulting’s Jeremy Toeman discuss successful and doomed strategies for introducing new products to the market.

Do they still make sense? Arguments for/against.

The velvet rope… does it work?

CNET News Daily Podcast Top headlines of the day

Sunday, April 4th, 2010

Join the CNET News Daily Podcast for a quick rundown of Thursday’s news, including Toshiba’s new touch-screen tablet and an EU investigation of the Oracle-Sun deal.

Study: Walkman outsells iPod in Japan

Backfires, retardant helping to save Mt. Wilson

Listen now:

T-Mobile unveils pay-as-you-go Android phone

EU to investigate Oracle-Sun deal

Snow Leopard install downgrades Flash

Download today’s podcast

Today’s stories:

IFA 2009: Gadget-fest in Berlin

Toshiba to launch its first touch-screen tablet

RealNetworks loses critical ruling in RealDVD case

Sunday, April 4th, 2010

“Real was aware of ARccOS and RipGuard during the development of the RealDVD
products,” Patel wrote in her 58-page decision. “Real software engineers identified ARccOS and RipGuard as both copy protection systems and barriers to their development of a DVD copying device from the outset of the RealDVD project.”

The big question for Real is whether it has the stomach to continue the fight. The legal fees have already set Real back more than $6 million.

Patel’s decision is unlikely to surprise anyone who followed the case. During last year’s hearings on a temporary injunction and last spring’s proceedings on the preliminary injunction, Patel appeared highly skeptical of Real’s arguments.

U.S. District Court Judge Marilyn Patel on Tuesday issued a preliminary injunction that will prevent RealNetworks from selling the $30 software until a jury can decide the issue. That will undoubtedly keep RealDVD and Facet, Real’s prototype DVD player, off store shelves for an indefinite period. Facet also makes digital copies and stores them to a built in hard drive.

Hollywood, however, is working on its own programs to give consumers access to digital copies after buying a CD. But the studios typically want additional money for the digital copy.

“We are disappointed that a preliminary injunction has been placed on the sale of RealDVD,” Real said in a statement. The company that makes entertainment software said it would have more to say after it had reviewed Patel’s decision.

But the MPAA argued that Facet and RealDVD are pirate tools that enabled users to copy and redistribute movies and could cost the industry billions. The MPAA has maintained that under the DMCA, consumers do not have the right to copy films–ever.

Bart Williams, attorney who argued case for the studios.

So, now we wait to hear whether Real will carry on the fight. However it turns out, the company has earned kudos from anticopyright proponents for waging the campaign. The question is whether carrying the flag for the free-content crowd is enough of a payoff.

One other important detail: ARccOS and RipGuard are not included in the CSS license. By circumventing the technology, Real had risked violating the DMCA, which prohibits the cracking of antipiracy technologies. And that’s exactly what happened.

(Credit:
Munger, Tolles & Olson)

Facet, the DVD player that copied and stored digital movies, will not be hitting store shelves anytime soon.

“RealDVD makes a permanent copy of copyrighted DVD content,” Patel wrote in her decision, “and by doing so breaches its (Content Scramble System) License Agreement with the (DVD Copy Control Association, the group that oversees the protection of DVDs for the major Hollywood studios) and circumvents a technological measure that effectively controls access to or copying of the Studios’ copyrighted content on DVDs.”

One glaring hole in Real’s argument was its assertions that RealDVD didn’t circumvent ARccOS and RipGuard because they really aren’t anticopying software; and that Real had licensed CSS, the technology designed to prevent unauthorized copying of DVDs, so it was essentially authorized to do what it wanted with it.

While the courtroom showdown was first billed as a fight over RealDVD, it soon became clear that what was really at stake for Real was Facet.

In her decision, Patel made a play on words using Vegas–Real’s code name for RealDVD–to illustrate how the software could lead to the mass pirating of movies.

Real CEO Rob Glaser demonstrated the device in court last spring and showed how an owner could move between films–it holds more than 70–in a way similar to how someone scrolls through an iTunes playlist. I wrote that the device could have helped spur flagging DVD sales and given DVD collectors, such as myself, a way to revitalize their movie collections.

“We are very pleased with the court’s decision,” MPAA Chairman and CEO Dan Glickman said in a statement. “This is a victory for the creators and producers of motion pictures and television shows and for the rule of law in our digital economy. Judge Patel’s ruling affirms what we have known all along: Real took a license to build a DVD-player and instead made an illegal DVD-copier.”

The MPAA crushed these arguments in proceedings. The studios showed that both ARccOS and RipGuard are anticopying technologies used by some of the major film studios as a layer of piracy protection in addition to CSS. The studios’ lawyers produced documents that revealed ARccOS and RipGuard were effective enough copy protections to stymie Real’s engineers, as well as a group of “Ukranian hackers,” from cracking them.

A federal court has found enough evidence to decide that RealDVD, the software that enables users to copy DVDs and store digital duplicates on a hard drive, violates U.S. copyright law.

(Credit:
Greg Sandoval/CNET)

The decision represents a major victory for the film studios, which had accused Real of violating the Digital Millennium Copyright Act (DMCA) and breach of contract in a lawsuit filed last fall. Had the decision gone against the film studios and its trade group, the Motion Picture Association of America (MPAA), it would have been an affirmation that consumers have the right to copy their DVDs for personal use. Right now, when a DVD owner loses or breaks a disc, they conceivably must purchase another copy. RealDVD and Facet eliminate the need for discs once copies are made.

In her questions to both sides’ attorneys, Patel seemed concerned about the potential for people to use RealDVD and Facet, to copy rented discs without compensating the creators, a practice known as “rent, rip, and return.”

“Had Real’s products been manufactured differently, i.e., if what happened in Vegas really did stay in Vegas,” Patel continued, “this might have been a different case. But, it is what it is. Once the distributive nature of the copying process takes hold, like the spread of gossip after a weekend in Vegas, what’s done cannot be undone.”