Aug 24

The Federal Communications Commission is backing off plans to force TV stations to air more advertisements about the upcoming transition to digital TV next year, according to several news reports.

But having an old TV doesn’t necessarily mean that a special digital-converter box is needed. Most people who subscribe to cable or satellite won’t have to worry about the transition, regardless of when their TV was made, because their set-top boxes will do the conversion. So for the most part, the only people affected are people who still use the old rabbit ears to watch TV.

But the industry complained that it needed more flexibility. So the revised plan, which could be announced today, loosens the requirements.

The FCC had originally rejected the industry’s first voluntary proposal, the Journal said. But broadcasters revised their proposal and agreed to run at least four ads a week during prime-time hours along with a 30-minute show about the transition before the February 17 deadline next year, according to the The Journal.

Officials also fear that there is still confusion about what the digital transition means. While TVs made after March 2007 will have digital tuners built-in, TVs made before then won’t. This means that some folks will have to either buy a new TV or get a digital-tuner box, which will be subsidized by the government. The government is already offering vouchers to help people buy these boxes.

The FCC is expected to adopt a more flexible plan that will give broadcasters more leeway in choosing which ads to air and when.

Under the FCC’s previous plan, broadcasters and cable operators were asked to increase the number of advertisements about the digital transition to at least four 30-second public-service ads a day with this number increasing to as many as 12 ads a day on each station as the deadline approached.

It’s estimated that there are 70 million or so analog TV sets that rely on over-the-air signals. And because many of these TVs belong to minorities, senior citizens, low-income individuals, and people who live in rural areas, the fear is that these individuals will not be ready for when broadcasters stop transmitting analog TV signals on February 17, 2009.

The FCC supposedly backed down from its position amid criticism from the industry that feared airing more advertisements would displace lucrative paid advertisements during prime-time hours, The Wall Street Journal reported.

Aug 24

As for why no one has bought this particular blog, that’s easy. I can’t sell it. Offer me $1 million and Arsenal season tickets, however, and I will slavishly praise your every move.

These are very similar to the reasons given early on for not acquiring open-source projects. Too dependent on a given developer that might bolt. Too hard to value downloads. A given project’s popularity isn’t constant. Etc.

A few reasons are given at Breakingviews. They sound eerily similar to where the open source M&A market was a few years back:

Hard to value.
Hard to separate the property from the founder thereof. (What happens if she leaves?)
The popularity of a given blog “waxes and wanes.”

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Why?

But the market eventually decided to start buying them up, anyway.

Paul Kedrosky has an interesting post on the economics of blog M&A. Namely, there are none. That is, no one seems interested in buying big niche blogs like Kedrosky’s or big mainstream-ish blogs like TechCrunch.

Aug 24

Know your rights. They are your rights.

At the same time, Microsoft isn’t totally innocent here. DRM was a big part of Microsoft’s pitch for the Windows Media platform, and the company had a whole product team devoted to researching, developing, and updating DRM. Microsoft tried to sell content owners on the idea that Windows Media DRM was much more flexible than its competitors, allowing business scenarios like subscription-based content being transferred to devices (stop paying, the songs stop working on all your devices) and various rental models (like content expiring after a certain time period or number of plays). The laughable part: Microsoft tried to portray these scenarios as offering more consumer choice.

No. DRM is and always has been about about restricting choice. In fact, the whole notion of having “rights” to music you purchase is completely backwards–digital rights management should have been called digital restriction management. So for all of you buying restricted content from iTunes or the Zune Marketplace or anywhere else, let this serve as a warning: the provider or distributor of that content can unilaterally change your “rights” to it at any time. If you’ve invested a lot in DRM-protected music, burn it to audio CDs and then re-rip those CDs into MP3 files. Better yet, buy it in a non-protected format–like vinyl, audio CD, or MP3–in the first place.

If you’re one of the few who downloaded music from MSN Music, which Microsoft shuttered shortly after launching its
Zune initiative, then you have until Aug. 31 to get that music onto the five devices you’re allowed to put it on. After that date, Microsoft is shuttering the DRM servers used with the service, and any further transfers will render the songs unplayable.

This is the inevitable last step in a transition that began when Microsoft killed its old PlaysForSure initiative. Why keep paying to maintain a service that’s no longer offered, and runs counter to the current strategy? And I believe MSN manager Rob Bennett when he says that Microsoft was compelled to add DRM to songs on MSN Music–that’s what labels demanded from legal download services at that time.

Aug 24

Much of the company’s effort has been focused on municipal and regional governments where 80 percent of government services are provided.

At its Government Leaders Forum in Berlin, which kicks off on Tuesday, the company plans to announce what it is calling the Citizen Service Platform. It’s not a whole new set of products, but rather templates and architecture that use a range of Microsoft products to provide electronic access for residents.

Young pointed to Singapore and Canada as leaders in taking their services onto the Internet. In Singapore, Young said, 9 out of 10 citizens who engaged in transactions with the government did so online, while Canada has moved 130 of its most commonly used services online, accounting for about 30 percent of transactions.

Microsoft is making a new bid to get governments to go with its technology, rather than open-source alternatives such as Linux and OpenOffice.

At its most elaborate, large governments could spend hundreds of thousands of dollars on everything from Dynamics CRM to SharePoint to Internet Information Server to provide everything from online permitting to government records access to marriage licenses and name changes over the Web.

“Local governments aren’t necessarily equipped to deliver services in that enhanced way,” Young said. “These governments are under a much more significant budget and resource constraint.”

The push toward helping governments go online is not new. Microsoft has been at this for about five years already.

But, says Ralph Young, vice president of Microsoft’s public sector business, equally important are the tools aimed at helping overburdened small governments that have few IT resources. The whole effort is based on Microsoft’s .Net architecture.

At its most basic level, Microsoft has a system based on Office Live and Windows live for $20 a month. The Jamaica system is running at this price, Microsoft said. For a small government that really wanted to get going, but had no existing Microsoft technology, the cost could range between $10,000 and $15,000.

“Those governments are closer to citizens and more able to deliver services,” Young said. But at the same time, they lack the money and technical know-how that many federal governments possess.

The company has already started to push local as well. Young pointed to the Parish of St. Mary’s government in Jamaica, which set up a system last hurricane season to send text messages to residents’ cell phones in the event of major storms. “Before it was very difficult to ensure that every single citizen had been contacted,” he said.

Aug 24

And yet, I’d venture to say that at least some of you reading this have never heard of Will Wright before. I’ll bet you’ve played the Sims and may even know about Spore, but you had no idea who Will Wright is.

For those of you who don’t know Will Wright, he’s not only the creator of Spore, but he’s also the creator of the Sims franchise, and arguably one of the greatest game developers of all time.

For more on what Don is up to, follow him on Twitter by clicking here!

If that’s true, the blame shouldn’t be placed on you and you certainly shouldn’t be expected to perform research just to find out who develops a specific game. Instead, the blame should be placed squarely on the video game industry, and more specifically, major companies like Take-Two and Electronic Arts, for creating an environment where anonymity is not only accepted, but expected as well.

Realizing the value of having a celebrity creator, why aren’t more video game developers trying to put them into the limelight? When you think about the best video game developers, three names usually jump to the forefront: Shigeru Miyamoto, Hideo Kojima, and Will Wright. There may be a slew of better developers in the wild, but if we’ve never heard of them, we’ll never know.

If the video game industry wants to be included in the same conversation with films, it better start acting like the movie business.

This culture of anonymity reminds me of the old days of film. Back then, studios were under the impression that if actors and directors remained anonymous, no one would know who they were and they wouldn’t ask for more money, thus allowing the studios to rake in more of the cash. But after awhile, the studios found out that people were more willing to spend money if they knew who the stars were or who directed a particular film and started rolling the credits.

Let’s face it–most people care about Spore because Will Wright created it. if a no-name developer came up with this idea, we’d certainly hear about it and there would some reports about its progress, but not nearly as many people would care and random stories about it would all but disappear.

As I searched for something to talk about today, I came across this article from Joystiq featuring a discussion by Will Wright about Spore and the gaming industry.

And if you ask me, that’s just wrong.

More often than not, developers talk about “the team.” Unlike the film industry where we focus on the directors and celebrities, the video game industry seems to love the idea that a team created a game and not one person stood above the crowd.

I don’t want to dig for a creator’s name, I should know it as soon as the game starts. Much like a Metal Gear Solid title, each and every game should feature who wrote, directed, and starred in it as soon as the gameplay begins.

The idea of “teams” may have served the video game industry well years ago when it was nothing more than a niche industry, but today, it’s a major industry in the entertainment business and it needs to start acting like it.

But is that really the best idea?

Although we roll the credits in video games now, does it even matter? For major titles like MGS 4 or Spore, we know who the creators are, but what about other titles like Halo or even GTA IV? We know the companies who develop these titles–Bungie and Rockstar, respectively–but we don’t have the name of their creators on the tip of our tongue. Certainly one person had to think it up and act as the creative director, right?

Aug 24

Web 3.0 as envisioned by Tim Berners-Lee is not around the corner, but it is busily percolating. In parallel, platform-as-a-service is evolving, the plateau of Web 2.5. When the two meet, Web 3.0 will have arrived.

(Credit:
salesforce.com)

It also leverages data centers from large players like Amazon and Google that were built from the ground up to support Web applications at huge, virtualized scale and with high reliability and relatively low cost. And, it creates potentially giant subscription-based revenue streams for the platform-as-a-service providers. They become utilities providing Web services to the planet and managing the high-value personal profile data.

Google App Engine, which was unveiled tonight at Google’s Mountain View, Calif., headquarters, offers similar capabilities to Amazon’s EC2, S3, and SimpleDB services. Google App Engine is limited to using the Python language, Google APIs, and a relatively modest amount of storage, compute cycles, and bandwidth per day currently, but you can see where this is heading.

Call it Web 2.5, where the platform-as-a-service providers allow developers to create Web applications via the cloud and for users to consume them on any Web-connected device, anytime and anywhere. It eliminates what Amazon’s Jeff Bezos describes as the “muck,” the undifferentiated heavy lifting, such as setting up and maintaining servers, databases, storage, and networks.

Salesforce.com provides a more mature example today with its Force.com platform. It allows developers to write applications, mostly CRM-oriented, in a variety of languages that can run natively on the Salesforce.com software platform and data centers.

Rival NetSuite, as well as smaller outfits such as Bungee Labs, are seizing on the concept of providing complete cloud-based development and deployment platform services.

Microsoft hasn’t yet shown its cards in the platform-as-a-service arena. Nor has the object of its affection, Yahoo. Microsoft has talked about SQL Server Data Services and the grand synchronization mesh, but it hasn’t revealed any plans for an end-to-end hosted platform-as-a-service for developing and serving applications from the cloud. Mary Jo Foley has some insight on that topic.

On the road to the elusive Web 3.0 (something to do with semantics, meaning, and context rather than just data, links, and AJAX), core infrastructure is beginning to move from the edge to a center inhabited by companies such as Amazon, Salesforce.com, Joyent, and now Google with its new App Engine.

Google could parlay its search and advertising technology, market dominance, and its infrastructure prowess into a powerful engine that runs and monetizes thousands or millions of externally developed applications.

In many ways it is the Microsoft model–you need a subscription (license in the old days) to the platform to run your application. In this case, “run” means that Salesforce.com provides developers all the software and hardware services in exchange for a fee, which is based on specific metrics, such as Web services calls.

Aug 24

My colleague, Tom Krazit, suggested an edit to my knol, which I subsequently rejected.

The author's knol on pit bulls.

A Google spokeswoman said it takes time for the company to index new knols, but didn’t say how long.

Once I published the knol using the default “moderated collaboration mode,” a colleague logged into his Google account and suggested an edit to my knol. I, in turn, rejected that edit (it’s irrelevant that ex-Atlanta Falcons player Michael Vick, who I mention in the knol in reference to his dog fighting charges, wasn’t that great of a quarterback). The system didn’t notify my colleague that I snubbed his edit; he had to go to the page and keep checking the site for himself. It would be nice if the system were to notify people of the status of their suggested edits. Later, I found out that when an edit is accepted, the person who suggested it will be listed as a contributor in the contributor’s list on the page.

After some digging around I figured out how to add advertisements through Google’s AdSense program, but I won’t see any on the page for awhile (it can take up to two weeks, the system said).

In an interview on Wednesday, Knol Product Manager Cedric Dupont said Google won’t be determining the legitimacy of knols or verifying the authority of their creators. “We are not editors in any way,” he said.

The difference is that while anyone can edit a Wikipedia entry, which can lead to pages and pages of edits and contradictory revisions and accusations of bias, knols have an author’s name attached. A knol author is responsible for the content and can choose to allow others to edit it, or filter suggested edits or even block public editing entirely.

The hardest part was the research. But given that I do that every day for my job, it wasn’t all that tough. I wrote the item in Microsoft Word and then cut and pasted it into the Knol page. It was easy to use the editing tools and add images. However, I think the page looks rather simple and dull. The system lacks the ability to add background colors and other stylistic flourishes that give blogs that individualistic panache.

I’ve deemed myself an expert on pit bulls by writing the knol. We’ll see if the reader reviews and ratings suggest otherwise.

But what if I wanted to write something inaccurate or defamatory? Already that question has been put to the test with a knol written by Rachel Marsden, the ex-girlfriend of Wikipedia co-founder Jimmy Wales.

With Knol, Google is encouraging people to create more authoritative content that can be indexed by its search engine and monetized with ads. Unlike blogs, which tend to be casual and opinionated in tone, knols are supposed to be fact-based, informative, and well-sourced articles on a specific subject.

I felt an odd sense of power, and responsibility, creating my knol. It gives me the ability to publish anything I want, without having to run it past an editor like I do at CNET News. And once it is published, it is a permanent record and has an air of legitimacy that editorializing and gossipy blogs don’t have. It’s a Google knol–”a unit of knowledge” as the Web site describes it, lending it at least the illusion of propriety.

This New Yorker cartoon, while it was appropriate to the subject matter, was removed when I learned I couldn't control where it appeared on the page.

Google is dismissing the notion that Knol is its Wikipedia killer, but both operate under the premise that Web users can collectively create a knowledge base that can be searchable and vast.

I just wrote a knol, a Web article akin to an encyclopedia entry, using Google’s new Knol publishing platform launched publicly on Wednesday.

“We think we make it very easy for the user to determine the trustworthiness of the content.”

Adding a New Yorker cartoon was simple. I was directed to the online New Yorker Store where I searched for cartoons dealing with pit bulls and found one. But when I added it into the blog it automatically inserted it at the top of the text and above the other image I had chosen. It didn’t look right, so I removed it. If I had had the ability to determine where on the page the cartoon should go, I would have used it closer to the bottom of the page.

(Credit:
The New Yorker)

I asked the Google spokeswoman about this situation and her response was: “Knol will be subject to our general content policies and terms of service, and knol content will be treated under those policies like any other user-generated content for which we provide a distribution platform. In particular, we will provide community flagging tools and the usual legal notification processes, so that we can comply with applicable laws and regulations. In addition, because knols are attached to verified author names, we think that the structure of Knol will actually provide something of a disincentive to defamatory or other harmful content.”

It will be interesting to see how the Marsden-Wales fracas plays out on Knol. Google’s response didn’t give me any confidence that the system won’t be widely abused. And it’s likely that people who disagree with my knol will create one of their own with contradictory conclusions.

I’m an expert on pit bulls! Really.

I decided to try Knol out. First I had to figure out a subject I felt I knew enough about. I walk dogs as a volunteer at the local animal shelter where there happen to be a lot of pit bulls. I’ve learned a lot about the dogs and have become disturbed by the amount of misinformation that circulates about them. So I did some research and wrote a knol titled “The pitfalls of stereotyping pit bulls.”

It also took a few hours for the system to index my knol so it could be searched via the main Knol page and even then, it only initially showed up when I searched by subject (pit bulls) but not by author name. By the next morning, I could search also by author name. The knol has yet to show up on the Google search page using both subject and author.

Her knol is titled “Jimmy Wales (Jimbo Wales)” and the summary describes Wikipedia as an “online libel board,” that “any loser can use to smear people who are more successful than them.”

Aug 24

Don’t get me wrong, many of the things that get Sun’s corporate blood flowing such as open storage, OpenSolaris, Project BlackBox, ZFS and solid state disk, and Niagara are genuinely exciting. But many are also speculative. It would behoove Sun to at least make the old college try to display some comparable enthusiasm about products that are proven and bringing in real revenues.

Sun pegs the performance boost over the prior generation at up to about 80 percent for commercial applications, and up to 2x on apps that are floating point-intensive. That’s a nice increment, considering that upgrades from the SPARC64 VI servers require only CPU board upgrades. While I find that vendors often overplay the issues associated with competitors’ "forklift" hardware upgrades and other supposed gotchas, there’s no doubt that less is more when it comes to making infrastructure changes.

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Overall, there’s little to fault in this announcement from a product perspective. It’s a solid, nondisruptive bump to a product line that–although Sun doesn’t break out numbers–must contribute a substantial chunk of its server revenue.

SPARC64 comes from Sun’s partner Fujitsu, which also designs and builds the midrange and high-end servers that use the chip; these systems went by the "APL" codename while they were under development. Fujitsu and Sun jointly sell these servers–as well as the CMT "Niagara’ boxes for which Sun does the processor and server development.

My critique instead relates to how Sun (again) seemed almost bored by this announcement. Yes, there was a press release–it wasn’t exactly a stealth launch–but there was certainly none of the mass marketing air cover that Sun (for better or worse) is wont to darken the skies with when it comes to something that it’s genuinely excited about. No blog postings from its pony-tailed Blogger-in-Chief. No glitzy roll-out.

The new processor and servers are solid upgrades. Although not as multi-threaded as Niagara, the SPARC64 VII bumps the number of cores per chip to four, and adds the ability to run two threads on each of those cores–a technique that helps mask delays associated with waiting for data to arrive from memory. Frequency is also up from the prior generation to 2.4 GHz and 2.52 GHz.

Earlier this week, Sun Microsystems launched a family of new servers based on the SPARC64 VII processor. In contrast to Sun’s "CMT" (Chip Multithreading) UltraSPARC T1 and T2 designs that deliver aggregate performance using a large number of threads, SPARC64 takes a more conventional approach that is more rooted in parallelism and performance at the level of a single thread. This design is more attuned with the performance requirements of typical enterprise back-end applications and databases, whereas CMT has more of a network-facing orientation.

Aug 24

The future includes laptops starting at $250, touch screens and more.

• Four million Eee PCs have been sold to date. He plans to reach the goal of 5 million Eee PC sales by the end of 2008.
• Touch-enabled Eee PCs are on the way and will be here by early 2009. Shen didn’t share the details of the form factor, though he said they are exploring a convertible mode and a regular laptop form for touch-enabled Eee PCs. They will also run
Windows 7 as early as mid-2009.
• Several skus of the Eee PC give customers numerous choices and allow them to find the Eee PC that best fits their needs.
• The Eee Family continues to grow with the EeeTop this month (that has an Easy Mode for Windows XP) and more products that will be announced at CES in January 2009.

With the exception of some early battery issues, I still love my Eee and use it almost every day to read news and such while watching TV. It’s incredibly stable and easy to use, making it the ideal machine for new computer users (and your parents.)

Kevin's hand vs. Eee PC

(Credit:
Dave Rosenberg)
In a recent interview with Laptop Mag, ASUS CEO Jerry Shen provided some highlights of the existing product sales and what we’ll see in the future.

Full interview on Laptopmag.com

Aug 24

The reassuring part is that Fire Eagle is permission-based. And Tom Coates, who joined Yahoo from the BBC to serve as product director at Yahoo’s Brickhouse, said all the right things about protecting privacy rights at the Fire Eagle debut. The service does allow you to restrict location reporting or even shut it down for a period of time. Without that variable privacy feature, Fire Eagle would be one more hellish intrusion into our already over-snooped, overwrought lives.

So this is progress? Maybe it’s just my particular hangup but, truth be told, knowing that “they” (and that includes friends and family) may be watching me does not fill me with much enthusiasm. Sometimes it’s comforting just being off the grid. I don’t think I missed something growing up in a Fire Eagle-less world and I’m in no hurry to change now.

Fire Eagle, Yahoo’s new geolocation service, is fresh out of the company’s Brickhouse development team, and third parties are lining up to cut deals.

(For more, check out what Webware’s editor in chief, Rafe Needleman, had to say about the pluses and minuses of Fire Eagle on the CNET News Daily Debrief.)

So now, Yahoo’s (rightly) taking a “let 1,000 flowers bloom” approach by opening up the APIs to the rest of the Internet, and the wisdom of the free market will decide the matter. For better, or for worse. We’ll see.

Who can deny that location is going to become increasingly important for Web services? In the initial rush of coverage, MG Siegler correctly noted that Fire Eagle essentially serves as the intermediary between services offering that geolocation capability and those wishing to make use of it. (Fire Eagle’s not an original idea. There’s also Loopt, a cell phone-based service that allows people to track and communicate with friends, as well as Whrrl and Brightkite.)

From a business perspective, Yahoo probably has a winner. Whether it’s Fire Eagle or a better, similar incarnation by someone else, this is another signpost of a future where we choose from a panoply of location-based services. From what I understand of Fire Eagle, I can’t find any evidence that it won’t succeed. Already, more than 50 services make use of the Fire Eagle technology and more will follow. Unfortunately, don’t you just know that some marketing go-getter is going to figure out a way to exploit location-based programs to shove targeted advertising (and spam, naturally) down our throats as we navigate around town. Again, you don’t have to play. And you can shut the darned thing off for a time. Still…

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